If you’re an avid user of Facebook, you would have definitely come across two pages made by blog store owners or typical store owners trying to market their stores or perhaps sell their products there.

Early Selling On Facebook Efforts
Though their efforts in trying to plug their stores may have paid off somewhat , the same could not be said for their efforts in making an attempt to sell items there. This was because Facebook’s natural features were made to help folks socialise and not aid ecommerce.

Lack Of Features
Blog store merchants faced the same issues on Facebook as they’d when they attempted to sell on their blog stores. Unlike on a correct shopping cart software powered store, there were no features to help merchants followup on aborted orders. There were no features to aid merchants to cross sell their products. There were not features like content sliders that help draw attention to services and products. There were also no features like the product zoom tool to help improve conversion by letting consumers have a better look at the item. The list goes on.

Mind-set Of Facebook Users
To be fair, the attitude of most Facebook users back then was to socialize and not to buy. So that truly didn’t help ecommerce on Facebook. That was one of the explanations why shopping cart software package providers were reluctant to create apps to help merchants sell on Facebook one or two years ago.

Now fast forward a couple of years and every major shopping cart software provider has a Facebook shopping app. This change came about because Facebook has developed into more than simply a place to socialize. It has become a virtual mall where people can choose to hangout, watch videos, talk and shop.

Increasing Popularity Of The Social Shop App
Most of these shopping cart software package providers have included this as a standard feature in the majority of their ecommerce plans. This makes it terribly cost-effective for blog store owners to migrate their firms to a correct store, complete along with correct shopping cart software features. And as a bonus, they get a powerful social shop app that lets them leverage the power of Facebook for nothing. It is effectively like having two stores for the cost of one.

Naturally, Facebook stores would not contain all the bells and whistles of proper shopping cart software powered stores but these social shops are a cheap way to boost overall sales statistics. Several merchants who’ve actively promoted their Facebook stores have reported an increase in overall sales of almost five percent. That isn’t a bad return for an app available freely with many shopping cart software package subscription plans.

In summary,

  • Proper shopping cart software are tailor made to facilitate online shopping
  • People are looking at Facebook as a place to socialize and shop
  • Features like the product zoom tool, which is a standard feature on most shopping cart software help the purchasing process

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